Independent industry research

The State of Beauty DOOH

Data, benchmarks and analysis on advertising inside salons, spas and barbershops — the fastest-growing corner of digital out-of-home.

Read the 2026 Report → Explore the data
$8.7B
DOOH market, 2025
22M+
monthly impressions tracked
1,000+
displays in the dataset
5
markets analysed

Latest research

All research →
Data study

Mirror displays vs. lobby screens: which actually converts?

Mar 2026 · 9 min read
Market

Beauty DOOH market sizing: a bottom-up model

Feb 2026 · 12 min read
Benchmark

Dwell time benchmarks across salon formats

Feb 2026 · 7 min read

Beauty DOOH formats

All formats →

Mirror displays

Bezel-free screens embedded in salon mirrors — the signature beauty DOOH format.

Nail-bar screens

Compact displays at manicure stations, 30–60 min dwell time.

Spa & lobby

Ambient screens in waiting and relaxation areas.

Practical guides

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For entrepreneurs

How to launch a network

Step-by-step playbook →
For agencies

How to sell salon inventory

Step-by-step playbook →
For advertisers

How to advertise in beauty

Step-by-step playbook →

Beauty DOOH Report 2026

120 pages of original data on audiences, formats and ROI in beauty venues.

Download free →

Stay ahead of the category

Monthly research, benchmarks and market moves in Beauty DOOH. No spam.

The Beauty DOOH glossary

Plain-English definitions for the terms shaping the category — from dwell time to programmatic DOOH.

Browse the glossary →